Adverty Partners with Livewire to Continue Growth of In-Game Advertising across Asia

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Adverty today announces another partnership with global gaming marketing and gametech company Livewire, as it proceeds with its expansion into key markets globally. The collaboration gets Adverty’s game ad inventory locally to Asia Pacific, the largest mainland in gaming.

Adverty, the leading in-game platform for advertisers, agencies and game engineers, is further expanding its global impression by consenting to a partnership arrangement with gametech centered company Livewire.

The partnership will enable greater brand access to Adverty’s in-game inventory in key markets across Asia Pacific. Livewire is also granted elite privileges to sell Adverty’s inventory in Australia, Vietnam and Japan, while it also reinforces Adverty’s impression in the Middle East.

Tobias Knutsson, CEO of Adverty, remarks: “We are determined to guarantee that each brand and each agency in each edge of the world can access our market-leading in-game ad inventory. With gaming currently ingrained in advanced culture, across geographies and demographics, this presents a greenfield for creative innovation. You aslo read A past filled with cryptocurrency, from gaming tokens to a $2tn market from here. We want to interface the right brands and administrations to the right game, at the perfect environment.”

At when the market is waking up to the developing importance of gaming within the media environment, Adverty makes it easier for ad purchasers to access the latest in-game advertising inventory. Meanwhile, Livewire boasts many customers in sectors ranging from FMCG, Entertainment, Retail, Sports, Food and Beverage and Finance – and an enviable and developing reputation in various important markets.

Indy Khabra, prime supporter and CEO at Livewire, adds: “We are charmed to partner with Adverty to broaden access to this amazing inventory type. We share a joint mission in that we’re passionate about spearheading gametech and look to enable brands to engage global and regional gaming audiences. Together, we are helping companies, both large and small, to navigate openings within the gaming environment.

About Livewire:

Livewire is a global gaming marketing and gametech company with workplaces in EMEA and APAC. Livewire creates integrated gaming marketing strategies, utilizing their involvement in gaming distributers, talent, digital platforms and arising innovation to configuration campaigns and convey arrangements that add value.

As the leading gaming and esports biological system master and confided in partner to brands, Livewire assists with passage and strategy across the metaverse in gaming marketing, conveying evergreen arrangements where data illuminates content, further developing performance and engagement.

About Adverty

Adverty, the leading in-game advertising platform, conveys seamless In-Play™ and In-Menu™ ads to associate brands and individuals through its revolutionary and patented innovation worked for games. The platform offers valid in-game ad inventory at scale and allows content creators to adapt the total involvement in inconspicuous, easy-to-integrate, vivid ads. Established in 2016, Adverty has workplaces in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, Istanbul and Lviv and works with advertisers, agencies and designers to open audiences and gaming income streams.

This information will be information that Adverty AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, thanks to the contact people set out above, at 2021-12-01 08:00 CET.

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